Lincoln Parks Foundation received a grant to activate the parks around the area. We created the look, feel, branding, social media, advertising and marketing, fundraising, and programming for the successful 2-year grant cycle.
The core challenge for the Foundation for Lincoln City Libraries was raising people’s awareness about Lincoln’s libraries and how modern libraries are used. To tell the story of the modern library across a variety of psychographics and demographics and making a personal connection. “Libraries are more than books…". The message was so resonant, it was shared around the world in dozens of countries in over a dozen languages. A sister campaign was created in South America and in Spain.